WHO WE ARE

R2 Collective is a leading sales agency that represents the latest releases in sports licensed apparel, headwear and accessories.


With extensive sales reach in multiple national, regional and local distribution channels, we offer elite expertise from managing teams to campus retail for the NFL, MLB, NBA, NHL, MLS and NCAA.


We look forward to working with you.

Connect with our team

National Accounts / Southeast

Jeff Rudel

770-826-6754
Owner / Founder

WEST / KEY ACCOUNTS

Bruce Johnson

425-628-0601
Sales Representative

EAST COAST

Jody Yates

407-739-0601
Sales Representative

SALES PARTNERSHIPS

Steve Crnkovitch

414-588-4349
Sales Representative